Marketing Calendar
Marketing Calendar
September 2026
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Koats 4 Kids: Collection Kickoff
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Community Supporters, Individual Donors, Families & Members
- Call to Action
- Donate new or gently used winter coats to help local youth stay warm this winter.
- Link/Button
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
Tuesday
Youth of the Year: Join Us
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Individual Donors, Alumni, Community Supporters
- Call to Action
- Purchase your Youth of the Year tickets today.
- Link/Button
Wednesday
Youth of the Year: Buy Tickets to support past YOY Winners
- Platform
- Facebook + Instagram
- Format
- Carousel or Short Video
- Audience
- Individual Donors, Alumni, Community Supporters
- Call to Action
- Join us on November 13th and support the next generation of leaders.
- Link/Button
Member Newsletter
- Platform
- Format
- Newsletter
- Audience
- Families & Members, Community Supporters
- Call to Action
- Read the latest Club updates and upcoming opportunities.
- Link/Button
- N/A
Thursday
Youth of the Year: Experience It in Person
- Platform
- Instagram Stories from 9/16 post
- Format
- Story
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Want to experience Youth of the Year in person?
- Link/Button
Youth of the Year: Past Winner’s Story
- Platform
- CC
- Format
- Audience
- All
- Call to Action
- Join us November 13th and purchase tickets
- Link/Button
- N/A
Friday
Comedy for a Cause: Coming soon
- Platform
- LinkedIn + Facebook
- Format
- Feed Post
- Audience
- Corporate Partners & Funders, Individual Donors, Alumni
- Call to Action
- Reserve your seat for Comedy for a Cause.
- Link/Button
Saturday
Club Member Feature Story: Allied
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Families & Members, Community Supporters, Individual Donors
- Call to Action
- Allied Story
- Link/Button
- N/A
Sunday
Monday
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
Tuesday
Club Member Feature Story: Education
- Platform
- Facebook + Instagram
- Format
- Reel or Carousel
- Audience
- Families & Members, Community Supporters
- Call to Action
- Education Story
- Link/Button
- N/A
Wednesday
Youth of the Year: Buy your tickets
- Platform
- CC
- Format
- Audience
- All
- Call to Action
- Join us November 13th and purchase tickets
- Link/Button
Thursday
Koats 4 Kids: Help Keep Kids Warm This Winter
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Donate a coat or host a collection site.
- Link/Button
Youth of the Year: What Makes a Candidate?
- Platform
- Facebook + Instagram
- Format
- Carousel or Reel
- Audience
- Individual Donors, Alumni, Community Supporters
- Call to Action
- Meet this year's finalists on November 13.
- Link/Button
Friday
Comedy for a Cause: Buy your tickets
- Platform
- CC
- Format
- Audience
- Past attendees
- Call to Action
- Join us October 23rd and purchase tickets
- Link/Button
Saturday
Youth of the Year: What Makes a Candidate?
- Platform
- Instagram Stories from 9/24 post
- Format
- Story
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Purchase your Youth of the Year tickets today.
- Link/Button
Sunday
Monday
Youth of the Year: 5 Reasons to Attend
- Platform
- Facebook + Instagram
- Format
- Carousel
- Audience
- Individual Donors, Alumni, Community Supporters
- Call to Action
- Purchase your tickets for Youth of the Year.
- Link/Button
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
Tuesday
Koats 4 Kids: Every Coat Makes a Difference
- Platform
- Facebook + Instagram Stories
- Format
- Feed Post + Stories
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Donate a coat and help local youth stay warm this winter.
- Link/Button
Wednesday
Youth of the Year: The Best Way to Support Our Youth
- Platform
- CC
- Format
- Audience
- All
- Call to Action
- Purchase your ticket for Youth of the Year on November 13.
- Link/Button
Youth of the Year: Be Part of the Room Where Futures Are Built
- Platform
- Instagram Stories + Facebook Stories
- Format
- Story
- Audience
- Community Supporters, Individual Donors, Alumni
- Call to Action
- Purchase your Youth of the Year ticket today.
- Link/Button
October 2026
Thursday
Comedy for a Cause: Join us
- Platform
- Facebook + Instagram + LinkedIn
- Format
- Feed Post
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Buy your tickets today before they are sold out for night of laughs
- Link/Button
Friday
Koats 4 Kids: Your Coat Can Change a Child's Winter
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Donate coats before the October 9 deadline.
- Link/Button
Youth of the Year: Ticket purchase reminder
- Platform
- CC
- Format
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Buy your seat tonight before they are sold out
- Link/Button
Saturday
Club Member Feature Story: Allied
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Community Supporters, Individual Donors, Families & Members
- Call to Action
- Allied Story
- Link/Button
- N/A
Sunday
Monday
Koats 4 Kids: Last week to donate your coats
- Platform
- Facebook + Instagram Story
- Format
- Feed Post
- Audience
- Families & Members, Community Supporters
- Call to Action
- This is the last week to drop off your donated coats to any Klinke’s cleaner in Madison
- Link/Button
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
Tuesday
Wednesday
Youth of the Year: Night of fun and sneakers
- Platform
- CC
- Format
- Audience
- Community Supporters, Individual Donors, Families & Members
- Call to Action
- Youth of the Year is coming up soon, make sure to buy your tickets today
- Link/Button
What's Up Wednesday
- Platform
- Format
- Newsletter
- Audience
- All
- Call to Action
- Read the latest Club updates and upcoming opportunities.
- Link/Button
- N/A
Thursday
Comedy for a Cause: Join us
- Platform
- Facebook + Instagram + LinkedIn
- Format
- Feed Post
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Buy your tickets today before they are sold out for night of laughs
- Link/Button
Friday
Koats 4 Kids: Last Chance to Donate
- Platform
- Facebook + Instagram + LinkedIn
- Format
- Feed Post
- Audience
- Community Supporters, Corporate Partners & Funders
- Call to Action
- Make your donation before collections close today.
- Link/Button
Youth of the Year: Blueprint of their future
- Platform
- Facebook + Instagram + LinkedIn
- Format
- Feed Post
- Audience
- Community Supporters, Corporate Partners & Funders
- Call to Action
- Who are the candidates for Youth of the Year
- Link/Button
Saturday
Sunday
Monday
Koats 4 Kids: Volunteer Signup
- Platform
- Facebook + Instagram Story
- Format
- Feed Post
- Audience
- Families & Members, Community Supporters
- Call to Action
- Join us to help sort coats and get them ready for our distribution day.
- Link/Button
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
Tuesday
Koats 4 Kids: Where Your Donations Go
- Platform
- CC
- Format
- Audience
- Community Supporters, Individual Donors
- Call to Action
- See how community support helps local families prepare for winter.
- Link/Button
Wednesday
Youth of the Year: Blueprint of their future
- Platform
- CC
- Format
- Audience
- Community Supporters, Corporate Partners & Funders
- Call to Action
- Who are the candidates for Youth of the Year
- Link/Button
Thursday
Friday
Saturday
Sunday
Monday
Koats 4 Kids: Distribution Day Is Almost Here
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Families & Members, Community Supporters
- Call to Action
- Learn how your donations are making an impact across Dane County.
- Link/Button
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
Tuesday
Wednesday
Member Newsletter
- Platform
- Format
- Newsletter
- Audience
- Families & Members, Community Supporters, Individual Donors
- Call to Action
- Read the latest Club news and upcoming events.
- Link/Button
- N/A
Youth of the Year: Lock in your tickets
- Platform
- Facebook + Instagram Story
- Format
- Feed Post
- Audience
- Community Supporters, Corporate Partners & Funders
- Call to Action
- Less than a month away
- Link/Button
Thursday
Comedy for a Cause: Join Us Tomorrow
- Platform
- Facebook + Instagram Stories
- Format
- Feed Post + Story
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Purchase tickets and support local youth.
- Link/Button
Friday
Koats 4 Kids: Today We Deliver Warmth
- Platform
- Facebook + Instagram
- Format
- Event Coverage
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Follow today's distribution and see your impact in action.
- Link/Button
Comedy for a Cause: Tonight's the Night
- Platform
- Facebook + Instagram Stories
- Format
- Event Reminder
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Join us tonight and support young people across Dane County.
- Link/Button
Saturday
Club Member Feature Story: Fleming
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Families & Members, Community Supporters, Individual Donors
- Call to Action
- Fleming Story
- Link/Button
- N/A
Sunday
Monday
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
Tuesday
Wednesday
Thursday
Friday
Saturday
November 2026
Sunday
Monday
Youth of the Year: Meet the 2026 Finalists
- Platform
- Facebook + Instagram
- Format
- Carousel
- Audience
- Community Supporters, Individual Donors, Alumni
- Call to Action
- Join us November 13 to celebrate these remarkable young leaders.
- Link/Button
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
Tuesday
Wednesday
What's Up Wednesday
- Platform
- Facebook + Instagram
- Format
- Weekly Update
- Audience
- Families & Members, Community Supporters
- Call to Action
- Stay informed about upcoming events and opportunities.
- Link/Button
- N/A
Thursday
Youth of the Year: Why This Night Matters
- Platform
- LinkedIn + Facebook
- Format
- Feed Post
- Audience
- Corporate Partners & Funders, Individual Donors
- Call to Action
- Invest in the next generation of leaders.
- Link/Button
Friday
Saturday
Club Member Feature Story: McKenzie
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Community Supporters, Individual Donors, Families & Members
- Call to Action
- McKenzie Story
- Link/Button
- N/A
Sunday
Monday
Youth of the Year: Four Days Until Event Night
- Platform
- Facebook + Instagram Stories
- Format
- Countdown Post
- Audience
- Community Supporters
- Call to Action
- Reserve your seat before tickets close.
- Link/Button
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
Tuesday
Wednesday
Youth of the Year: Meet the Future of Dane County
- Platform
- Facebook + Instagram
- Format
- Reel
- Audience
- Community Supporters, Alumni
- Call to Action
- Join us Friday to celebrate our finalists.
- Link/Button
Thursday
Friday
Youth of the Year: Tonight We Celebrate Future Leaders
- Platform
- Facebook + Instagram + LinkedIn
- Format
- Event Coverage
- Audience
- All Audiences
- Call to Action
- Follow tonight's event and celebrate our Youth of the Year finalists.
- Link/Button
Michael Johnson Legacy Endowment: A Legacy That Lives On
- Platform
- Facebook + LinkedIn + Email
- Format
- Announcement
- Audience
- Corporate Partners & Funders, Individual Donors, Alumni
- Call to Action
- Learn how the Michael Johnson Legacy Endowment will support future generations.
- Link/Button
Saturday
Sunday
Monday
Michael Johnson Legacy Endowment: Investing in Future Generations
- Platform
- Facebook + Instagram
- Format
- Impact Story
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Help continue Mike's vision for youth and families.
- Link/Button
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
Tuesday
Wednesday
Member Newsletter:
- Platform
- Format
- Newsletter
- Audience
- Families & Members, Community Supporters, Individual Donors
- Call to Action
- Read the latest Club news and learn more about the Michael Johnson Legacy Endowment.
- Link/Button
- N/A
Thursday
Friday
Saturday
Club Member Feature Story: Education
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Community Supporters, Corporate Partners & Funders, Individual Donors
- Call to Action
- Education Story
- Link/Button
Sunday
Monday
Michael Johnson Legacy Endowment: Double Your Impact
- Platform
- Facebook + Instagram + LinkedIn
- Format
- Feed Post
- Audience
- Individual Donors, Corporate Partners & Funders
- Call to Action
- Every donation will be matched dollar-for-dollar.
- Link/Button
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
Tuesday
Michael Johnson Legacy Endowment: Every Gift Goes Twice as Far
- Platform
- Format
- Fundraising Email
- Audience
- Individual Donors, Corporate Partners & Funders, Alumni
- Call to Action
- Make your matched gift today.
- Link/Button
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Michael Johnson Legacy Endowment: Giving Tuesday Starts Tomorrow
- Platform
- Facebook + Instagram + Email
- Format
- Countdown Campaign
- Audience
- All Audiences
- Call to Action
- Get ready to double your impact tomorrow.
- Link/Button
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
December 2026
Tuesday
Michael Johnson Legacy Endowment: Today Is the Day to Double Your Impact
- Platform
- Email + Facebook + Instagram + LinkedIn
- Format
- Fundraising Campaign
- Audience
- All Audiences
- Call to Action
- Donate today and double your impact through our matching gift campaign.
- Link/Button
Michael Johnson Legacy Endowment: Together We're Building Futures
- Platform
- Facebook + Instagram Stories
- Format
- Progress Update
- Audience
- All Audiences
- Call to Action
- Help us reach our Giving Tuesday goal.
- Link/Button
Michael Johnson Legacy Endowment: Last Chance to Double Your Impact
- Platform
- Email + Facebook + Instagram
- Format
- Final Appeal
- Audience
- All Audiences
- Call to Action
- Make your matched gift before midnight.
- Link/Button
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday