Marketing Calendar
Marketing Calendar
September 2026
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Koats 4 Kids: Collection Kickoff
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Community Supporters, Individual Donors, Families & Members
- Call to Action
- Donate new or gently used winter coats to help local youth stay warm this winter.
- Link/Button
- Koats 4 Kids Information Page
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
- Membership Sign Up
Tuesday
Youth of the Year: Join Us
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Individual Donors, Alumni, Community Supporters
- Call to Action
- Purchase your Youth of the Year tickets today.
- Link/Button
- Get your tickets now - before they sell out!
Wednesday
Youth of the Year: Buy Tickets to support past YOY Winners
- Platform
- Facebook + Instagram
- Format
- Carousel or Short Video
- Audience
- Individual Donors, Alumni, Community Supporters
- Call to Action
- Join us on November 13th and support the next generation of leaders.
- Link/Button
- Buy Tickets
Member Newsletter
- Platform
- Format
- Newsletter
- Audience
- Families & Members, Community Supporters
- Call to Action
- Read the latest Club updates and upcoming opportunities.
- Link/Button
- N/A
Thursday
Youth of the Year: Experience It in Person
- Platform
- Instagram Stories from 9/16 post
- Format
- Story
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Want to experience Youth of the Year in person?
- Link/Button
- Buy tickets
Youth of the Year: Past Winner’s Story
- Platform
- CC
- Format
- Audience
- All
- Call to Action
- Join us November 13th and purchase tickets
- Link/Button
- N/A
Friday
Comedy for a Cause: Coming soon
- Platform
- LinkedIn + Facebook
- Format
- Feed Post
- Audience
- Corporate Partners & Funders, Individual Donors, Alumni
- Call to Action
- Reserve your seat for Comedy for a Cause.
- Link/Button
- Buy Tickets
Saturday
Club Member Feature Story: Allied
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Families & Members, Community Supporters, Individual Donors
- Call to Action
- Allied Story
- Link/Button
- N/A
Sunday
Monday
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
- Membership Sign Up
Tuesday
Club Member Feature Story: Education
- Platform
- Facebook + Instagram
- Format
- Reel or Carousel
- Audience
- Families & Members, Community Supporters
- Call to Action
- Education Story
- Link/Button
- N/A
Wednesday
Youth of the Year: Buy your tickets
- Platform
- CC
- Format
- Audience
- All
- Call to Action
- Join us November 13th and purchase tickets
- Link/Button
- Youth of the Year page
Thursday
Koats 4 Kids: Help Keep Kids Warm This Winter
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Donate a coat or host a collection site.
- Link/Button
- Koats 4 Kids Information Page
Youth of the Year: What Makes a Candidate?
- Platform
- Facebook + Instagram
- Format
- Carousel or Reel
- Audience
- Individual Donors, Alumni, Community Supporters
- Call to Action
- Meet this year's finalists on November 13.
- Link/Button
- Buy Tickets
Friday
Comedy for a Cause: Buy your tickets
- Platform
- CC
- Format
- Audience
- Past attendees
- Call to Action
- Join us October 23rd and purchase tickets
- Link/Button
- Youth of the Year page
Saturday
Youth of the Year: What Makes a Candidate?
- Platform
- Instagram Stories from 9/24 post
- Format
- Story
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Purchase your Youth of the Year tickets today.
- Link/Button
- Buy Tickets
Sunday
Monday
Youth of the Year: 5 Reasons to Attend
- Platform
- Facebook + Instagram
- Format
- Carousel
- Audience
- Individual Donors, Alumni, Community Supporters
- Call to Action
- Purchase your tickets for Youth of the Year.
- Link/Button
- Buy Tickets
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
- Membership Sign Up
Tuesday
Koats 4 Kids: Every Coat Makes a Difference
- Platform
- Facebook + Instagram Stories
- Format
- Feed Post + Stories
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Donate a coat and help local youth stay warm this winter.
- Link/Button
- Koats 4 Kids Information Page
Wednesday
Youth of the Year: The Best Way to Support Our Youth
- Platform
- CC
- Format
- Audience
- All
- Call to Action
- Purchase your ticket for Youth of the Year on November 13.
- Link/Button
- Buy Tickets
Youth of the Year: Be Part of the Room Where Futures Are Built
- Platform
- Instagram Stories + Facebook Stories
- Format
- Story
- Audience
- Community Supporters, Individual Donors, Alumni
- Call to Action
- Purchase your Youth of the Year ticket today.
- Link/Button
- Buy Tickets
October 2026
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Thursday
Comedy for a Cause: Join us
- Platform
- Facebook + Instagram + LinkedIn
- Format
- Feed Post
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Buy your tickets today before they are sold out for night of laughs
- Link/Button
- Comedy for a Cause Page
Friday
Koats 4 Kids: Your Coat Can Change a Child's Winter
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Donate coats before the October 9 deadline.
- Link/Button
- Koats 4 Kids Information Page
Youth of the Year: Ticket purchase reminder
- Platform
- CC
- Format
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Buy your seat tonight before they are sold out
- Link/Button
- Buy Tickets
Saturday
Club Member Feature Story: Allied
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Community Supporters, Individual Donors, Families & Members
- Call to Action
- Allied Story
- Link/Button
- N/A
Sunday
Monday
Koats 4 Kids: Last week to donate your coats
- Platform
- Facebook + Instagram Story
- Format
- Feed Post
- Audience
- Families & Members, Community Supporters
- Call to Action
- This is the last week to drop off your donated coats to any Klinke’s cleaner in Madison
- Link/Button
- Koats 4 Kids Page
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
- Membership Sign Up
Tuesday
Wednesday
Youth of the Year: Night of fun and sneakers
- Platform
- CC
- Format
- Audience
- Community Supporters, Individual Donors, Families & Members
- Call to Action
- Youth of the Year is coming up soon, make sure to buy your tickets today
- Link/Button
- Buy Tickets
What's Up Wednesday
- Platform
- Format
- Newsletter
- Audience
- All
- Call to Action
- Read the latest Club updates and upcoming opportunities.
- Link/Button
- N/A
Thursday
Comedy for a Cause: Join us
- Platform
- Facebook + Instagram + LinkedIn
- Format
- Feed Post
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Buy your tickets today before they are sold out for night of laughs
- Link/Button
- Comedy for a Cause Page
Friday
Koats 4 Kids: Last Chance to Donate
- Platform
- Facebook + Instagram + LinkedIn
- Format
- Feed Post
- Audience
- Community Supporters, Corporate Partners & Funders
- Call to Action
- Make your donation before collections close today.
- Link/Button
- Koats 4 Kids Information Page
Youth of the Year: Blueprint of their future
- Platform
- Facebook + Instagram + LinkedIn
- Format
- Feed Post
- Audience
- Community Supporters, Corporate Partners & Funders
- Call to Action
- Who are the candidates for Youth of the Year
- Link/Button
- Buy Tickets
Saturday
Sunday
Monday
Koats 4 Kids: Volunteer Signup
- Platform
- Facebook + Instagram Story
- Format
- Feed Post
- Audience
- Families & Members, Community Supporters
- Call to Action
- Join us to help sort coats and get them ready for our distribution day.
- Link/Button
- Koats 4 Kids Page
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
- Membership Sign Up
Tuesday
Koats 4 Kids: Where Your Donations Go
- Platform
- CC
- Format
- Audience
- Community Supporters, Individual Donors
- Call to Action
- See how community support helps local families prepare for winter.
- Link/Button
- Koats 4 Kids Page
Wednesday
Youth of the Year: Blueprint of their future
- Platform
- CC
- Format
- Audience
- Community Supporters, Corporate Partners & Funders
- Call to Action
- Who are the candidates for Youth of the Year
- Link/Button
- Buy Tickets
Thursday
Friday
Saturday
Sunday
Monday
Koats 4 Kids: Distribution Day Is Almost Here
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Families & Members, Community Supporters
- Call to Action
- Learn how your donations are making an impact across Dane County.
- Link/Button
- Event Information
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
- Membership Sign Up
Tuesday
Wednesday
Member Newsletter
- Platform
- Format
- Newsletter
- Audience
- Families & Members, Community Supporters, Individual Donors
- Call to Action
- Read the latest Club news and upcoming events.
- Link/Button
- N/A
Youth of the Year: Lock in your tickets
- Platform
- Facebook + Instagram Story
- Format
- Feed Post
- Audience
- Community Supporters, Corporate Partners & Funders
- Call to Action
- Less than a month away
- Link/Button
- Buy Tickets
Thursday
Comedy for a Cause: Join Us Tomorrow
- Platform
- Facebook + Instagram Stories
- Format
- Feed Post + Story
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Purchase tickets and support local youth.
- Link/Button
- Comedy for a Cause Tickets
Friday
Koats 4 Kids: Today We Deliver Warmth
- Platform
- Facebook + Instagram
- Format
- Event Coverage
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Follow today's distribution and see your impact in action.
- Link/Button
- BGCDC Homepage
Comedy for a Cause: Tonight's the Night
- Platform
- Facebook + Instagram Stories
- Format
- Event Reminder
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Join us tonight and support young people across Dane County.
- Link/Button
- Event Information
Saturday
Club Member Feature Story: Fleming
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Families & Members, Community Supporters, Individual Donors
- Call to Action
- Fleming Story
- Link/Button
- N/A
Sunday
Monday
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
- Membership Sign Up
Tuesday
Wednesday
Thursday
Friday
Saturday
November 2026
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sunday
Monday
Youth of the Year: Meet the 2026 Finalists
- Platform
- Facebook + Instagram
- Format
- Carousel
- Audience
- Community Supporters, Individual Donors, Alumni
- Call to Action
- Join us November 13 to celebrate these remarkable young leaders.
- Link/Button
- Buy Tickets
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
- Membership Sign Up
Tuesday
Wednesday
What's Up Wednesday
- Platform
- Facebook + Instagram
- Format
- Weekly Update
- Audience
- Families & Members, Community Supporters
- Call to Action
- Stay informed about upcoming events and opportunities.
- Link/Button
- N/A
Thursday
Youth of the Year: Why This Night Matters
- Platform
- LinkedIn + Facebook
- Format
- Feed Post
- Audience
- Corporate Partners & Funders, Individual Donors
- Call to Action
- Invest in the next generation of leaders.
- Link/Button
- Buy Tickets
Friday
Saturday
Club Member Feature Story: McKenzie
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Community Supporters, Individual Donors, Families & Members
- Call to Action
- McKenzie Story
- Link/Button
- N/A
Sunday
Monday
Youth of the Year: Four Days Until Event Night
- Platform
- Facebook + Instagram Stories
- Format
- Countdown Post
- Audience
- Community Supporters
- Call to Action
- Reserve your seat before tickets close.
- Link/Button
- Buy Tickets
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
- Membership Sign Up
Tuesday
Wednesday
Youth of the Year: Meet the Future of Dane County
- Platform
- Facebook + Instagram
- Format
- Reel
- Audience
- Community Supporters, Alumni
- Call to Action
- Join us Friday to celebrate our finalists.
- Link/Button
- Buy Tickets
Thursday
Friday
Youth of the Year: Tonight We Celebrate Future Leaders
- Platform
- Facebook + Instagram + LinkedIn
- Format
- Event Coverage
- Audience
- All Audiences
- Call to Action
- Follow tonight's event and celebrate our Youth of the Year finalists.
- Link/Button
- Youth of the Year Information
Michael Johnson Legacy Endowment: A Legacy That Lives On
- Platform
- Facebook + LinkedIn + Email
- Format
- Announcement
- Audience
- Corporate Partners & Funders, Individual Donors, Alumni
- Call to Action
- Learn how the Michael Johnson Legacy Endowment will support future generations.
- Link/Button
- Endowment Information
Saturday
Sunday
Monday
Michael Johnson Legacy Endowment: Investing in Future Generations
- Platform
- Facebook + Instagram
- Format
- Impact Story
- Audience
- Community Supporters, Individual Donors
- Call to Action
- Help continue Mike's vision for youth and families.
- Link/Button
- Donate to Endowment
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
- Membership Sign Up
Tuesday
Wednesday
Member Newsletter:
- Platform
- Format
- Newsletter
- Audience
- Families & Members, Community Supporters, Individual Donors
- Call to Action
- Read the latest Club news and learn more about the Michael Johnson Legacy Endowment.
- Link/Button
- N/A
Thursday
Friday
Saturday
Club Member Feature Story: Education
- Platform
- Facebook + Instagram
- Format
- Feed Post
- Audience
- Community Supporters, Corporate Partners & Funders, Individual Donors
- Call to Action
- Education Story
- Link/Button
- Workforce Development Page
Sunday
Monday
Michael Johnson Legacy Endowment: Double Your Impact
- Platform
- Facebook + Instagram + LinkedIn
- Format
- Feed Post
- Audience
- Individual Donors, Corporate Partners & Funders
- Call to Action
- Every donation will be matched dollar-for-dollar.
- Link/Button
- Donate Now
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
- Membership Sign Up
Tuesday
Michael Johnson Legacy Endowment: Every Gift Goes Twice as Far
- Platform
- Format
- Fundraising Email
- Audience
- Individual Donors, Corporate Partners & Funders, Alumni
- Call to Action
- Make your matched gift today.
- Link/Button
- Donate Now
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Michael Johnson Legacy Endowment: Giving Tuesday Starts Tomorrow
- Platform
- Facebook + Instagram + Email
- Format
- Countdown Campaign
- Audience
- All Audiences
- Call to Action
- Get ready to double your impact tomorrow.
- Link/Button
- Donate Now
NextUp Hoops: Player of the Week
- Platform
- Facebook + Instagram Story
- Format
- Player Feature
- Audience
- Families & Members, Community Supporters
- Call to Action
- Celebrate this week's Player of the Week and follow NextUp Hoops for future highlights.
- Link/Button
- Membership Sign Up
December 2026
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Tuesday
Michael Johnson Legacy Endowment: Today Is the Day to Double Your Impact
- Platform
- Email + Facebook + Instagram + LinkedIn
- Format
- Fundraising Campaign
- Audience
- All Audiences
- Call to Action
- Donate today and double your impact through our matching gift campaign.
- Link/Button
- Donate Now
Michael Johnson Legacy Endowment: Together We're Building Futures
- Platform
- Facebook + Instagram Stories
- Format
- Progress Update
- Audience
- All Audiences
- Call to Action
- Help us reach our Giving Tuesday goal.
- Link/Button
- Donate Now
Michael Johnson Legacy Endowment: Last Chance to Double Your Impact
- Platform
- Email + Facebook + Instagram
- Format
- Final Appeal
- Audience
- All Audiences
- Call to Action
- Make your matched gift before midnight.
- Link/Button
- Donate Now
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Monday
Tuesday
Wednesday
Thursday